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Keynotes & Workshops

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Keynotes (Virtual or In-Person)

Business Development during DISRUPTIVE Times AND BEYOND

What do you do when the world hits you with a major disruption? How do you sell during a time when sales calls feel insensitive and inappropriate? You connect on a deeper level. You create trust. You gain tacit permission to do business while others are being stopped at the gate.

You Build Great relationships and Cement Long Term Loyalty.

What do 9/11, the recession of 08, Hurricane Sandy, and the COVID-19 pandemic have in common? They all stopped “business as usual”. Yet some people and businesses survive and emerge even stronger. Those salespeople, CEO’s and managers who understand the nuances of relationships are able to navigate through the rubble, remain in business, and come out of the fray stronger.

I teach those Nuances

I am a certified practitioner of NLP, Neuro-Linguistic Programming, the same communication science that made Tony Robbins famous. I’m passionate about helping business people learn the communication secrets that create instant rapport, great relationships, and customers for life. My personal presentation style is highly motivational and allows me to get through to groups in varied industries from CEOs to brand new salespeople. I deliver techniques that are quickly absorbed and immediately usable. Your attendees with walk away feeling confident they can find and close more sales, build better relationships and hold on to existing talent and clients.

Whether we’re we are in challenging times or a juggernaut economy, these techniques work ALWAYS!

A few of the learning objectives

  • Replace cold calls with referrals

  • Be personal in a digital world

  • Close more sales

  • Be well thought of and well respected

  • Become a trusted resource

  • Gain trust quickly

  • Reduce competitive pressure

  • Be invited in more

  • Attract business instead of chasing it

  • Build better teams

  • Attract and retain great talent



Your people will leave this talk absolutely energized and talking about the things they learned and ideas they can use.
They’ll feel better about your organization and their association with you and they will thank you for investing in them.

Whether we’re we are in challenging times or a juggernaut economy these techniques work ALWAYS!


Heard on NPR Radio: “Today I listened to a great motivational Speaker, Frank Somma.”
— DR. ROB GILBERT

The Workshops (Virtual or In Person)

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Frank delivered a powerful, inspirational, and very relevant program that both delivered our message and highlighted his talent as a premier sales and motivational speaker. Thank you for all your efforts and we look forward to your next engagement with our team.
— BILL GAGE, PRESIDENT, EASTERN COPY PRODUCTS
 

Workshop: Communicate With Charisma.

Learn to become Well-Liked, Well-Trusted, and Relied Upon

You’ve met charismatic people.  Great leaders, great managers, and great salespeople.  They seem to always be welcome regardless of the environment. What is it about them?  What do they do so differently that the world seems to open up and smile at them?  Charisma is enigmatic, yet, as Justice Potter Stewart famously said of obscenity, “I may not be able to define, but I know it when I see it.”

Becoming likable, trustworthy, respected, and relied upon (increasing your charisma) is a learned skill.  It’s understanding what the essence of connection is and how to sincerely build strong relationships and loyalty among customers, employees, partners, and suppliers. Frank uses his degree in NLP (Neuro-Linguistic Programming) his own exhaustive research, and 35+ years in various corporate and non-profit leadership roles to break down effective communication into its various components and teach them to you.

  • Meeting people where they are

  • Active Listening

  • Identifying various personality types

  • Adapting your style for more facile communication

  • Pacing and leading

  • Body language beyond crossed arms

  • Predicate language choices

    1. Working with naysayers

    2. Motivating without money

    3. Gaining trust

    4. Increasing your likeability likelihood

    5. Leadership bearing

Workshop: Spike Sales

As a certified practitioner of NLP, my training centers around the belief that people do business with people they like and with people they trust. The focus in this workshop is on developing the sales gene which means learning to be more engaging, persuasive, trustworthy, and professional. I do this by combining the rapport and communications science of NLP with 35+ years of my own sales and sales learning.

“I have distilled years of learning and practice down in to value packed workshops that I guaranty will keep your team engaged and give them tools and techniques to find and sell more new business and cement long term customer loyalty.”

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I do a series of several workshops over a period of time. Some of the subjects I cover are:

  • Overcoming objections

  • Negotiating

  • Professional sales acumen

  • Personal responsibility

  • Networking

  • Staying motivated

  • The Sommatization of the logical selling process

  • Instant rapport

  • Staying connected

  • Common rapport mistakes

  • Listening

  • Questioning; types and timing

  • Calibrating facial and body cues