#866 No Muscles in your Phone
There are no muscles in your phone.
I was in the gym the other morning, and I saw a guy, (not a terrific physical specimen by the way) sitting on a bench with dumbbells at his feet and a phone in his hand.
I did a set; he moved his thumbs. I did another set, he pinched the screen. I wiped some sweat off my face with my shirt, he wiped his phone on his. As I bent at the waist to do some dumbbell rows, he bent at the neck to peer more intensely at his screen.
Years ago, before we had smartphones, I got a piece of advice from Ed Hernandez, who was, at that time, the world champion of drug-free bodybuilding. He said, "You have to put your head in the muscle. You have to focus on it.""
This isn't about building muscle. This is about everything. Multi-tasking is a myth. You can't talk with me on the phone while returning emails or looking up something on your computer. I hear the disengagement. You can't look at your phone during a conversation and tell me "Go ahead, I'm listening" while you read a text or alert.
Being present matters. Giving yourself over to the thing you're doing makes a difference in how you do that thing and the results you get.
Own your sales gene…